Lars Andersen

Lars Jensen

Founder of Movea

Movea

I’m Lars Jensen, founder of Movea. My mission is to inspire those in urban environments to incorporate cycling into their everyday lives.

For me, it has never been about how fast you ride, nor how many calories you burn, but rather the fun and connection you have along the way. It’s about embracing green technology and harnessing it to create new and exciting ways to explore your urban centre.

Fueled by a passion for rgonomic yet stylish designs, it’s the freedom these bike esigns offer others that ultimately motivates me to keep pushing the boundaries.

With 25 years of experience in the bicycle industry, I’ve come to know every facet, from shop owner through to bike design and manufacturing. But the new Movea line represents a new direction and a new adventure.

Alongside me on that journey is Danish designer Anders Hermansen—a former designer with Bang and Olufsen. Together we’ve created an affordable line that incorporates the perfect balance of comfort, style, and performance for the urban cyclist.

It’s only by distilling our collective knowledge and experience that we can create designs that inspire!

Our vision for the Movea line is to provide a clean and simple, yet highly unctional urban solution. Our designs include a precision balanced rack as a cargo solution and additional gears for a sporty, yet smooth ride.

Designed to go anywhere with you, the Movea line ensures you’ll find that compact and lightweight urban companion that delivers on performance and style. They come complete with lower diameter wheels adapted to the urban environment for easy city riding. The lower weight aids in quick acceleration and improved climbing on city streets. While the responsive steering allows for maximum manoeuvrability—perfect when navigating the winding streets of the urban environment.

We strive to inspire, and it’s with the new Movea collection that we aim to inspire you to take things to the next level!