Hi! I’m Lars Jensen, founder of Movea. It’s my mission to inspire people to incorporate cycling into their everyday lives by creating a more exciting and efficient way to explore your town. It’s not about how far and fast you ride or how may calories you burn, it’s about the fun you have along the way. My passion and love for ergonomics, style and, ultimately, your smile is what keeps me going.
Born and raised in Copenhagen, Denmark, been in the bicycle business for more than 25 years, first owning shops and now designing and manufacturing bicycles. Although I’ve spent much of my life around bikes.
With the new Movea line, we started with a clean slate and distilled all of our design ideas, experience and knowledge from the last two decades into a completely new line of bikes. Danish designer Anders Hermansen, formerly a designer for Bang and Olufsen, worked with us to create a bicycle with the perfect balance of comfort, style, performance, quality and affordability.
I’m excited to share my new collection with you. I hope the new Movea bikes inspire you to get out there and ride.
Lars Jensen, owner and founder